Happy Wednesday – I hope today finds you warm and safe from all the ICE we have in Southeast Iowa. We have had a tremendous amount of ice here at the farm and it has been interesting just getting in and out doing chores. Some of you might’ve seen our posts from the attempting to unload three cows on Saturday. I hope you found that a little bit humorous. My chiropractor found it humorous yesterday. We just got back home from Ankeny Pro Ag. We had a great time up there. Shout out to the 65 guys that we got to set through the two day fundamentals of agronomy training with. Lots of ideas picked up and it was a blast to be a part of. The coolest part about what we do is meeting and learning from the world’s best farmers.
Today we want to talk about “Three Things About Change.”
Number one, the fertility portion of the Ag industry hates change. They are so resistant to change that it’s almost unbelievable. Why is that? Well, there’s several reasons.
- we all tend to just want to do it exactly like we used to do it.
- It’s easier just to continue down the same path and not make any corrections and not doing anything differently.
- I say all the time but everything that happens in Ag is good for somebody. The question is, is it good for you?
Is what your fertility dealer or consultant is telling you to do good for you or is it good for them? If we know the industry hates change, we have to think about why. Is it because there’s a vested interest financially? There are billions of dollars of infrastructure and certain kinds of tool bars and certain kinds of spreader trucks and certain kinds of buildings to handle certain kinds of materials. So regardless of what’s best for you, they’re going to keep doing what they’re doing because that’s what’s best for them. I want to empower you to ask the question. “Why?” Are you open to asking the question “why”? Why do you want me to do that? Why should I do it this way instead of this way? Let’s make sure the answer is because it’s what is most important for you!
Fact number two is that change is necessary to be more profitable! If I go back to 1965 when maybe you were farming, maybe your dad was farming, maybe your grandpa was farming. You’re not using the same planter. Why? Because change was necessary to be profitable. We went to better planters. In 1965. Farmers were using a four row planter that was 38 to 42 inches wide. Change was necessary to make more money. In 1965, it was all open station tractors and farmers health deteriorated and we weren’t doing things the way we should have. Change was necessary to make life better.
And so we’ve got better tractors and we’ve got better planters. In 1965, the seed corn industry was really just starting to get rolling on cross pollination and doing the things that they could do to produce better hybrids and change was necessary. They had a hard time growing 100 Bushel. Today you have hybrids that grow 300-400 Bushel. Change was necessary. Change has been necessary everywhere. We don’t use old barge boxes to hold our corn anymore. Why? Because we couldn’t get rid of our corn 80 Bushel at a time with a tractor to the elevator. So now we have a 1,000 – 1,500 Bushel grain carts and now we have semis because we got to go faster because change is necessary to make more money. And yet somehow in the industry of fertilizer people think change isn’t unnecessary? We just hang onto it. We just do it the same old way. We go out and we dry broadcast, just like grandpa did in ’65. Guys change is necessary to be more profitable. If you’re advisers are telling you that you’ll never, ever, ever need micronutrients, RUN AWAY FROM THEM. Let’s think about it… There’s 30,000-50,000 pounds of potassium in every acre of soil and the Midwest and yet we apply potash because we need it.
But somehow even though our corn crop takes zinc, sulfur, boron, manganese or copper. If your soil tests aren’t recommending ANY micros or secondary’s it might be time to ask why. It’s not 1965. It’s 2019. It’s not sufficient anymore to just look at CEC and P1 and P2. We need to look at organic matter, we need to look at base saturation and we need to look at zinc and manganese and copper and boron and sulfur and look at all of the nutrients because change is necessary if you’re going to be more profitable.
Lastly, the third thing about change is someone to guide us has great value. We’re looking for some of you who are open to make a change. To say yes, I understand change is necessary. To say, “yeah, I want to find someone who will help guide me through this and will give me direction and the direction that they’re going to give me is going to be based on a whole lot of other people that they’ve helped guide through change and that they’ve helped guide into more profit.” That’s what we’re looking for.
The bottom of my business card simply says “if you’re looking for a better way…” That’s it. If you’re perfectly content, you don’t want to make a change, that’s awesome, God bless you. However, if you believe firmly that this industry is fighting change tooth and nail and if you believe that you need someone to help guide you through that then give us a call. 641-919-1206.
I’d love five people who would make a decision to meet me in Lincoln, Nebraska on Monday morning at 8:30, and we’ll talk about how to guide you through the change and then we’ll have a 100% money back no risk guarantee. You come, you take a look and see if this is going to be what’s going to help you make a change and makes you 15 to 50 bucks an acre. I will personally guarantee it. There really is a better way to do this. And if you’re interested in making a change, we want to help you. Hope you have a better evening.